Melbourne car brokers got nothin’ on us
Her Drive offers so much more
We hate calling ourselves Melbourne car brokers because our service goes far beyond. Our mission is to:
understand your car needs
give you unbiased recommendations on the best car to choose
make the test driving process fun and efficient
build and maintain strong relationships with all car dealers
help get competitive finance deals when required
be transparent in our business dealings
save you thousands with the right car deal
We take car shopping seriously
Whether you’re spending $10,000 or $100,000+, it’s a big financial investment. We’ll make sure you get the right car at the right price. Don’t waste precious time learning about cars. Instead, tap into our expert knowledge and we’ll get it sorted in half the time and with none of the stress.
We make car shopping fun, quick and easy
Every girl needs a car-obsessed best friend to take her car shopping. And that’s just what you get with our car expert Keith.
Meet Keith Pulbrook
“I love that I get to talk about cars all day and I love getting to know our clients and helping them choose the right car.”
Since childhood Keith has been obsessed with cars. In 1978 he collected his first car brochures and he’s been hooked ever since. In 1981 he pretended to be doing a school assignment to get brochures from Rolls Royce in South Yarra (he still has them). Keith spent years working in senior account management roles for leading advertising agencies, working on clients including Holden and SAAB. Later, he worked as a sales manager for Wheels, Motor Magazine and carsales.com.au. What started helping female friends buy cars turned into a business with the launch of Her Drive in 2017.
Together with his partner Luke, Keith has owned more than 24 cars and he also collects model cars. He really is a walking, talking car fanatic.
Leonara Shannon
“When I was heavily pregnant buying our first family car with my husband the dealer kept speaking to my husband and ignoring me - I couldn’t believe it!”
Leonara’s career started in marketing and advertising, working for brands including Holden, L’Oreal and Kraft. She then moved to media sales, working for Harper’s BAZAAR, Women’s Weekly and Cosmopolitan. Like Keith, Leonara can talk about cars all day long.
Her first car was a Toyota Starlet, but she really fell in love with cars when she bought her second car, a VW Golf 2.0L Sport. She loved the gutsy power and the style of the interiors and could not believe how well it drove for a small car. From then on, she always wanted performance and style in her cars. She’s passionate about helping women buy cars and she knows first hand how dealers can underestimate women buyers.
Leonara on Keith
“Keith is the most hilarious car-nut best friend every girl would love to have. Keith is my walking, talking car encyclopedia and he keeps things light-hearted when I get too serious. Everyone else tells me to stop talking about cars but not Keith! We have been friends for 16 years and we love working together to help empower women buying cars.”
Keith on Leonara
“Leonara is the detail-oriented brainy one that keeps our business on track. She’s passionate about helping women and helps me understand what it’s like for women to buy cars. We work well together to get the best deal for our clients and plenty of added extras. I love her energy and she’s the only one who adores cars as much as I do.”
Our income model
Our income comes from our $680 service fee and referral fees from dealers. The referral fees we receive do not affect the price you pay for your car. We have no dealer preferences and we recommend the right car for you, not to help our bottom line. We’re transparent about how we make our money.